Okonomi — Keith Chan

( 199● ) – 2025

Work

( 01 )

iPad screen displaying the Shop landing page of Okonomi.

Collage: Cafe setting with table and glass bottle on the left, and close-up of product detail page in a mobile mockup on the right.

iPad screen displaying the product detail page of Okonomi.

Four iPhone mockups showcasing the mobile responsive design of Okonomi.

Summary

Okonomi is a Thai-Japanese café located in premier spots like Central Embassy and Sukhumvit 38 in Thailand, offering wholesome, Japanese-inspired home-cooked dishes and beverages. I collaborated with the Okonomi team to transform their design language into a bespoke website, allowing customers to explore their curated menu and order freshly prepared delicacies. I was later re-engaged to design the framework for their e-commerce platform, supporting their expansion into online sales.

Project description

Client

Okonomi

Type

Commercial

Duration

4 months

Timeline

July – August 2021 (Initial launch)
May – June 2022 (Shopping integration)

Role

UI/UX designer (Freelance)

Contribution

User interface
Feature optimisation

Value added

Utilisation of content management platform
Improved online visibility
Increased customer engagement

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